CROSSING THE CHASM
Geoffrey A. Moore
Part I:
Discovering the Chasm
Introduction: If Mark Zuckerberg Can Be a Billionaire
1 High-Tech Marketing Illusion
2 High-Tech Marketing Enlightenment
Part II:
Crossing the Chasm
3 The D-Day Analogy
4 Target the Point of Attack
5 Assemble the Invasion Force
6 Define the Battle
7 Launch the Invasion