pmf.fyi

Welcome to pmf.fyi

PMF stands for Product-Market Fit. It is a concept that is used to measure how well a product satisfies the needs of its target market. It is a critical component of any successful business strategy.

Product-Market Fit is achieved when a product meets the needs of its target market in a way that is superior to its competitors. This means that the product offers unique value to the customer, and the customer is willing to pay for that value.

When a company achieves Product-Market Fit, it can achieve rapid growth, increased customer loyalty, and higher profits. However, achieving Product-Market Fit is not easy, and it requires a deep understanding of the target market, the product, and the competition.

At pmf.fyi, we provide resources and tools to help businesses achieve Product-Market Fit. We offer courses, guides, and consulting services to help businesses understand their target market, develop products that meet their needs, and differentiate themselves from the competition.

Thank you for visiting pmf.fyi. We are here to help you achieve success through Product-Market Fit.

The Mom Test

Four Steps to Epiphany

Influence: The Psychology of Persuasion by Robert Cialdini

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

Hackers & Painters: Big Ideas from the Computer Age by Paul Graham

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa Torres

Crossing the Chasm by Geoff Moore

The Messy Middle by Scott Belsky

Blitzscaling

Hacking Growth" by Sean Ellis and Morgan

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen

Your First 100 by Meera Kothand

Growth Hacker Marketing by Ryan Holiday

This is Marketing: You Can’t Be Seen Until You Learn To See by Seth Godin

Obviously Awesome by April Dunford

Positioning: The Battle for Your Mind by Jack Trout and Al Ries

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

Monetizing Innovation: How Smart Companies Design the Product around the Price by Madhavan Ramanujam and Georg Tacke

Profit First

Company of One

Founders at Work

Personal MBA by Josh Kaufman

Company of One by Paul Jarvis

Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller

TRACTION: How Any Startup Can Achieve Explosive Customer Growth

The Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson

My Life in Advertising and Scientific Advertising by Claude Hopkins

Ogilvy on Advertising by David Ogilvy

Adcreep by Mark Bartholomew

Cashvertizing

Zero to Sold by Arvid Kahl

Start Small Stay Small

Rework

Poor Charlie’s Almanack Talk Eleven

Who Do You Want Your Customers to Become? (A short modern classic by Michael Schrage.) Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie Huba and Ben McConnell

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

Secrets of Closing the Sale (Zig Ziglar’s book is as much about marketing as sales.)

Positioning: The Battle for Your Mind by Jack Trout and Al Ries

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Tribes: We Need You to Lead Us by Seth Godin

All Marketers are Liars by Seth Godin (Of all my marketing-related books, this is the one that’s the most on point.) Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You (One more from me.) Direct Mail Copy That Sells by Herschell Gordon Lewis (One of his many classic books on copywriting.) A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury and Stephen Fenichell The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin (An overlooked gem.) Selling the Dream by Guy Kawasaki (His best book.) Library of Peshawar

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Marketing: A Love Story: How to Matter to Your Customers (Bernadette Jiwa is brilliant and I recommend all her books.) Syrup by Max Barry (The best marketing novel ever written.) Free: The Future of a Radical Price by Chris Anderson Rocket Surgery Made Easy by Steve Krug (A surprising book about testing.) The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin The Regis Touch by Regis McKenna New Rules for the New Economy by Kevin Kelly Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable (An extended blog post about talking to customers.) The Tom Peters Seminar: Crazy Times Call for Crazy Organizations by Tom Peters The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times by Tom Peters Start with Why by Simon Sinek The Experience Economy, Updated Edition by Joseph Pine and James Gilmore Meaningful Work by Shawn Askinosie The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld Business Model Generation (On How to Build a Business That Matches the Marketing You Want to Do) by Alexander Osterwalder and Yves Pigneur The War of Art and Do the Work by Steve Pressfield (On why you might be having a hard time doing what you know will work.)

Marketing Worksheet

Who’s it for? What’s it for? What is the worldview of the audience you’re seeking to reach? What are they afraid of? What story will you tell? Is it true? What change are you seeking to make? How will it change their status? How will you reach the early adopters and neophiliacs? Why will they tell their friends? What will they tell their friends? Where’s the network effect that will propel this forward? What asset are you building? Are you proud of it?