Welcome to pmf.fyi
PMF stands for Product-Market Fit. It is a concept that is used to measure how well a product satisfies the needs of its target market. It is a critical component of any successful business strategy.
Product-Market Fit is achieved when a product meets the needs of its target market in a way that is superior to its competitors. This means that the product offers unique value to the customer, and the customer is willing to pay for that value.
When a company achieves Product-Market Fit, it can achieve rapid growth, increased customer loyalty, and higher profits. However, achieving Product-Market Fit is not easy, and it requires a deep understanding of the target market, the product, and the competition.
At pmf.fyi, we provide resources and tools to help businesses achieve Product-Market Fit. We offer courses, guides, and consulting services to help businesses understand their target market, develop products that meet their needs, and differentiate themselves from the competition.
Thank you for visiting pmf.fyi. We are here to help you achieve success through Product-Market Fit.
The Mom TestFour Steps to EpiphanyInfluence: The Psychology of Persuasion by Robert CialdiniZero to One: Notes on Startups, or How to Build the Future by Peter ThielHackers & Painters: Big Ideas from the Computer Age by Paul GrahamContinuous Discovery Habits: Discover Products that Create Customer Value and Business Value by Teresa TorresCrossing the Chasm by Geoff MooreThe Messy Middle by Scott BelskyBlitzscalingHacking Growth" by Sean Ellis and MorganThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. ChristensenYour First 100 by Meera KothandGrowth Hacker Marketing by Ryan HolidayThis is Marketing: You Can’t Be Seen Until You Learn To See by Seth GodinObviously Awesome by April DunfordPositioning: The Battle for Your Mind by Jack Trout and Al RiesCreativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed CatmullMonetizing Innovation: How Smart Companies Design the Product around the Price by Madhavan Ramanujam and Georg TackeProfit FirstPage
Company of OneFounders at WorkPersonal MBA by Josh KaufmanCompany of One by Paul JarvisThe Long Tail: Why the Future of Business Is Selling Less of More by Chris Anderson
My Life in Advertising and Scientific Advertising by Claude Hopkins
Ogilvy on Advertising by David Ogilvy
Adcreep by Mark Bartholomew
Who Do You Want Your Customers to Become? (A short modern classic by Michael Schrage.)
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie Huba and
Ben McConnell
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
Secrets of Closing the Sale (Zig Ziglar’s book is as much about marketing as sales.)
Positioning: The Battle for Your Mind by Jack Trout and Al Ries
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Tribes: We Need You to Lead Us by Seth Godin
All Marketers are Liars by Seth Godin (Of all my marketing-related books, this is the one that’s the most on
point.)
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your
Customers Do the Marketing for You (One more from me.)
Direct Mail Copy That Sells by Herschell Gordon Lewis (One of his many classic books on copywriting.)
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott
Bedbury and Stephen Fenichell
The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin (An overlooked gem.)
Selling the Dream by Guy Kawasaki (His best book.)
Library of Peshawar
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
Marketing: A Love Story: How to Matter to Your Customers (Bernadette Jiwa is brilliant and I recommend
all her books.)
Syrup by Max Barry (The best marketing novel ever written.)
Free: The Future of a Radical Price by Chris Anderson
Rocket Surgery Made Easy by Steve Krug (A surprising book about testing.)
The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin
The Regis Touch by Regis McKenna
New Rules for the New Economy by Kevin Kelly
Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable (An extended
blog post about talking to customers.)
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations by Tom Peters
The Pursuit of Wow! Every Person’s Guide to Topsy-Turvy Times by Tom Peters
Start with Why by Simon Sinek
The Experience Economy, Updated Edition by Joseph Pine and James Gilmore
Meaningful Work by Shawn Askinosie
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred
Reichheld
Business Model Generation (On How to Build a Business That Matches the Marketing You Want to Do) by
Alexander Osterwalder and Yves Pigneur
The War of Art and Do the Work by Steve Pressfield (On why you might be having a hard time doing what
you know will work.)
Marketing Worksheet
Who’s it for?
What’s it for?
What is the worldview of the audience you’re seeking to reach?
What are they afraid of?
What story will you tell? Is it true?
What change are you seeking to make?
How will it change their status?
How will you reach the early adopters and neophiliacs?
Why will they tell their friends?
What will they tell their friends?
Where’s the network effect that will propel this forward?
What asset are you building?
Are you proud of it?
Building a Storybrand: Clarify Your Message So Customers Will Listen by Donald Miller